customer journey

HubSpot’s new deep research connector with ChatGPT lets businesses access AI-driven insights from their CRM data, helping teams make quicker and more informed decisions.

KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.

Amplitude’s sales teams will recommend Twilio Segment for customers needing a complete customer data platform (CDP), while Twilio’s teams will point to Amplitude for digital analytics needs.

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.

As customers increasingly value emotion over promotion, experiential marketing emerges as a powerful strategy to create lasting brand connections in an experience-driven economy.

Support solves problems. Success prevents them. But the real customer-first strategy is integrating both. How can uniting these teams lead to better CX, stronger loyalty, and smarter growth?

Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.

Emplifi Fuel transforms how customer-obsessed marketing and customer care teams work by combining VoC data with industry-specific knowledge.

InMoment’s AI Journey Insights automatically discovers and analyses customer journeys from unstructured data.

With Millennial and Gen Z workers demanding more digital systems, 97% of regional respondents believe more investment into unified observability platforms would allow for a better employee and customer digital experience.