Why Most Businesses Are Still Struggling to Win with AI
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
Chandni U
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Featured
Why Most Businesses Are Still Struggling to Win with AI
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
Chandni U
CX
Why Aramex’s ‘Answered’ Reflects a Bigger Industry Shift
In a world where customer expectations outpace traditional service models, a quiet transformation is underway—one where CX becomes as agile and on-demand as the digital economy it serves.
Chandni U
CX
How to Repair Fragmented Touchpoints with Customer Journey Mapping
KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.
David Lee Howard
Featured
Brand on the Dot: Unlocking the Power of gTLDs
Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?
Staff Writer
CX
Value Orchestration is What’s Next for Customer Success
As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.
Natalie Alesi
Featured
Composability 2025: Shifts in Martech Stack Gravity
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
Frans Riemersma
Featured
25 Martech Innovators Injecting Agentic AI into the Suite
Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.
Ashutosh Zutshi
Featured
Smarter, Safer, Faster: How Financial Brands Can Win at Customer Acquisition in 2025
Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.
Nicky Senyard
Featured
Real Social Proof Comes from Everyday Users
Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.
Anushka Pandit
Featured
Ad Dollars Everywhere: How Commerce Media is Rewriting the Rules of Engagement
Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.
