Channel Factory Launches Intelligence Suite and AI-Powered Products
Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.
Topics
Channel Factory has introduced the Channel Factory Intelligence, along with two new AI-driven solutions to streamline media intelligence: the Media Intelligence Hub, a unified reporting dashboard, and the Chatbot Assistant.
Channel Factory Intelligence uses machine learning and reflects years of internal investment in building custom AI models and algorithms. The fully integrated AI product suite also includes the company’s latest AI tools, offering strong brand suitability and accurate contextual targeting across digital video platforms.
As advertisers face challenges due to limited insights when running campaigns across multiple platforms, many AI solutions address this by sacrificing control and transparency. Channel Factory Intelligence avoids this trade-off by providing accurate, optimised campaign insights while keeping full visibility.
The two new analytics, live insights, and reporting tools announced are the first products available within the new intelligence suite and can be leveraged via Channel Factory’s AI-driven media activation and optimisation proprietary platform for cross-platform campaigns, ActivateIQ.
ALSO READ: Metaverse in the Making
Media Intelligence Hub is a customisable dashboard that centralises campaign data, cross-platform, and surfaces foundational insights, such as total media cost, delivery, and performance. Instead of juggling multiple reports, advertisers get a clear and singular view that reduces inefficiencies, breaks down data silos, and supports faster, smarter decision-making.
The hub enables advertisers to move from reactive to proactive strategies, while built-in machine learning forecasts trends, automates reporting, and provides optimisation recommendations in real-time. Advertisers can adjust their budgets on the go and significantly improve ROI by reducing media waste with live tracking of planned versus actual spending and delivery.
Channel Factory has also introduced the Chatbot Assistant, its personalised AI data analyst integrated into ActivateIQ. This assistant combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets, reducing waste on audiences or markets.
“Running ad campaigns requires you to dig through mountains of data. Some of it is valuable, but so much can be insignificant, forcing you to spend time digging through unnecessary metrics to find actionable insights. Our industry is only tapping the surface of what’s possible when you can apply AI to solve this problem,” said Anudit Vikram, Chief Product Officer at Channel Factory.
“Our new Chatbot Assistant and Media Intelligence Hub surface the insights that truly drive performance, giving advertisers the clarity they need to make confident, strategic decisions.”
ALSO READ: 5G Smart factory: Ericsson USA recognised as ‘Global Lighthouse’ by the World Economic Forum
